About The Project:
Youtopia is a lounge designed with you in mind. After a long week of work, stress or school,
come to Youtopia and let your worries go. Celebrate YOU at Youtopia.
Typically, bars or lounges are set in dim lighting, they exclude flashy imagery, and focus
only on the drinks, not the experience.
This does not create an inviting atmosphere.
With a clever twist on branding, a bright and fun poster campaign, and website, we have
created a brand that welcomes and
encourages people to have fun, relax, and celebrate life.