About The Project:
Every year, Weber State University holds the annual Crystal
Crest Awards ceremony to highlight the faculty and students
of the year. This night is similar to the Academy Awards.
The ceremony is not well known, due to the lack of marketing and advertisement.
The university wants to branch out and include as many people as possible,
and our new branding will help make this happen.
A new brand identity, a poster campaign, and large banners were created to expand
recognition. This allows for greater participation, university involvement,
and school spirit.